This is the bet that takes the social network by presenting Facebook Dating. The company relies on an experience that is close to “real life” encounters to attract singles who lack love on its platform.
Here is how it works.
People who appear as singles on Facebook (they are 200 million worldwide) will be able to access Facebook Dating from Facebook on their phone, in the apps tab.
After creating your profile, which is completely separate from your Facebook account, you will be able to see profiles of people who have the same interests or activities, as can be seen in the video below.
Unlike Tinder, you can not sweep your finger to indicate our interest (or lack of interest). You must type, then consult the photos and information provided by the person before indicating our choice. Then, if the user is interested, he is obliged to engage the conversation with a profile element, a photo or a written sentence to initiate the contact.
The user will have to wait for a return before being able to write again to this possible flame.
Then, in the “Interested” tab, the user can reply to the messages he has received. Typing on a message leads directly to the profile of the transmitter, which allows to discover his photos and his presentation, and gives information to answer him.
Facebook believes it can differentiate itself from other “dating” platforms by allowing its users to find registered singles who participate in events that interest them, such as a show at the Bell Center, or among Facebook groups to which they are registered.
Facebook Dating Features
In addition, Facebook offers two features in Canada and Thailand that were not available at the launch earlier this year in Colombia. The “second chance” feature will allow you to review profiles that have been compressed at first glance by the user. The second is the pause matching, which, as the name says, pauses new requests to either focus on discussions already started, or to go on a trip without giving the impression of “ghoster “.
Improve the dating experience
Facebook is touting its new application as being closer to the reality of a meeting “in real life” and as creating “meaningful” relationships, in the words of the director of technical programs for Facebook Rencontres, Charmaine Hung.
“We really want Facebook Dating to be about the individuals behind the profiles. We wanted users to be considerate when interacting with others, “she said in a videoconference with HuffPost Quebec.
Plus, Facebook Dating focuses on conversations. There are no games or other obstacles that could slow down the contact between individuals. “One of the most interesting aspects of dating in real life is the quality of the conversations you can have. So we wanted to remove the barriers and artificial elements of online dating, to help you engage in a conversation as quickly as possible, “Judge Hung said.
You do not risk falling on your cousin …
Facebook Dating will offer “matches” based on your interests that are not in your friends list in your main account. However, you will see passing “friends of friends”. “The reason we did this is twofold. When we think of Facebook Dating, many people ask “am I going to meet my uncle?” “Am I going to see my nephew?” It could lead to many delicate interactions. And we know that many people on Facebook do not currently “date” in real life. We wanted to keep Facebook a safe place to keep in touch with friends and family. ”
On the other hand, this decision is motivated by a desire of some users to keep their love side separate. “In talking to members of the LGBTQ community, we realized that the identity you show to your friends and family can be something completely different from what you are looking for in dating. You may not be “out” with your friends and family, but you can be open to dating, “she says.
You’ll only find text in the app’s e-mail. It will not be possible to send photos, which removes the possibility of receiving unwanted daring images. On the other hand, this ensures that fraudsters will have some difficulty using the tool since users can not send themselves hyperlinks.
Once the relationship is complete, users can migrate to another messaging system of their choice, argues the technical director.